Our main focus is on the right distribution channel for consumables.
Selling many consumables thus becomes our priority.
In our case, the consumable is our Bolle Photo BPC-36 cartridge.
Special care has to be taken to make sure that especially the cartridges are made available widely across the target region.
From the largest store to the smallest shops, the cartridges should be made available.
This will enable the end user to easily purchase the cartridges without any hassle, irrespective of where he purchased the printer from.
For e.g.: The cartridge will be made available at the region’s top retail shops (for e.g.: Best Buy, Office Depot etc) as well as convenient stores (e.g.: Family Mart), local mobile shops etc.